为 TikTok 打造的购物体验

TikTok Shop 是一种完全个性化和完全集成的商业解决方案，卖家可以真实地与创作者和社区联系，以推动有意义的购物体验。

发现与欢乐

娱乐通过真实且相关的内容与商业相结合，激发购买欲望。

值得信赖的倡导者

TikTok 创作者为购物带来了新鲜的视角，通过其内容展示产品来帮助品牌建立信任。

热情的社区

品牌可以与已经在 TikTok 上讨论您的产品的大量用户建立持久的关系。

无摩擦结账

从“为您推荐”页面到安全结账、订单管理和支持，一切便捷、值得信赖。更少的摩擦让购物更愉快。

可扩展的生态系统

无论您的业务规模如何，我们都会为您提供支持。从物流到售后管理，您都能找到发展所需的工具。

购物变得简单

TikTok Shop 由 TikTok 独特的发现引擎提供支持，使品牌和创作者能够通过一系列应用内购物接触点直接在 TikTok 上展示和销售产品。

直播购物

实时推广、销售并与您的受众互动。

可购物视频

只需轻轻一点，即可使用您的产品制作有趣的视频。

商店页面

在您自己的应用内商店中显示您的产品目录。

商店标签

在 TikTok 内的集中市场上展示您的产品。

TikTok 商店，为您而设

TikTok 商店

卖方

创建者

伙伴

购物者

卖方

TikTok Shop 使品牌能够展示和销售产品，供 TikTok 社区发现和购买。

购买与转换

集成的应用内结账意味着发现和购买在一个地方进行，以减少买家旅途中的摩擦。

活动与促销

可以参与 TikTok Shop 平台活动, TikTok 商店广告, 以及丰富的促销工具选择。

卖家联盟

通过我们的联盟计划发现、交流和与数千名创作者合作，可直接在 TikTok 商店访问。

应用程序和服务

使用多种集成和服务解决方案管理您的商店、产品、订单和履行 TikTok 商店应用商店.

了解更多

Creator

TikTok Shop allows creators to spotlight and promote products they love to their community, and activate new revenue streams.

Quick & Seamless Experience

Browse, select, and add products into short videos and LIVEs to start promoting in just a few taps.

Earning and Growth Opportunities

Get paid commission on your generated sales through our Affiliate Program, directly accessible on TikTok Shop.

Accessible Partnerships with Brands

Develop relationships and commercial collaboration opportunities with brands across all categories.

Access to Top Products

Explore best selling and creator favorites to feature directly in content by browsing the TikTok Shop Product Marketplace.

Learn More

Partner

TikTok Shop connects partners with sellers, creators, and resources to help them succeed.

Matchmaking with Sellers & Creators

Grow your client base by servicing sellers and creators seeking expert support in commerce & content.

Substantial Training & Resources for Partners

Leverage dedicated training programs to master it all, from the fundamentals, to best practices and beyond.

Incentive Opportunities

Support your business with monetized incentives, unlocking earning potential through a mix of platform support, including ad credit.

Scalable Services

Get access to a mix of technology, resources, logistics services, and payment methods to increase your operational efficiency.

Learn More

Shopper

TikTok Shop inspires shoppers through entertainment, and guides them to discover brands and products they want to see most.

Complete In-App Experience

Shop through LIVEs, engaging in-feed videos, or by tapping the shop icon on a brand or creator profile, and checkout directly within TikTok.

Authentic Recommendations

Discover new brands and products recommended by the TikTok community.

Safe & Seamless Shopping

Shop within a trustworthy and seamless shopping experience that is fun and entertaining, from discovery straight through to secure checkout.

Exclusive Offers

Enjoy the excitement of discovering exclusive products, and amazing deals and promotions.

Start Shopping

的 TikTok 用户在 TikTok 上发现新品牌和新产品₁

in 4

TikTok 用户在使用 TikTok₂

表示 TikTok 在购买决策中发挥了作用₃

资料来源：(1) Materialise 于 2021 年 8 月进行的 TikTok 营销科学全球零售购买路径（美国结果）。(2) Materialise 于 2021 年 12 月进行的 TikTok 营销科学全球娱乐研究（美国结果）。(3) Walnut International 为 TikTok For Business 进行的 2020 年营销科学欧盟假日购物行为研究。

TikTok Shop 上的卖家成功案例

植物人布兰登

Brandon 在他的公寓里经营植物生意，植物爱好者可以在这里了解和购买植物。他为 LIVE Shopping 的观众提供有价值的免费礼品，并教授如何购买，并通过提醒观众“他的商品很快就会售罄，所以不要等待！”来激发他们的购买欲望。

>1.5M

自发布以来的直播总观看次数
>15K

自推出以来的订单
>$350K

自推出以来直播购物销售

KimChi Chic Beauty

Over a period of just 3 months, Kimchichic identified and sustained a lucrative content model for their LIVE shopping program, deepened their connection with their community, and offered a new and engaging way for their customers to shop on TikTok.

>75x

GMV uplift from week 1 to peak (90 days)
+238%

Higher average product Click-through-rate
+10k

Followers growth (90 days)

Zuumtech

Zuumtech’s TikTok Shop has quickly grown to be their #1 best performing sales channel. TikTok Shop has been instrumental in resolving Zuumtech’s largest hurdle of demonstrating the value and solution of a premium priced item at $225.

7x

LIVE Shopping GMV increase (45 days)
>500K

Peak total viewers (per Live event)
0 to >20k+

Follower growth (45 days)

Willow Boutique

Willow Boutique, a Cincinnati-based online clothing boutique, joined TikTok Shop in November of 2022 in an effort to connect and grow their audience. Adopting a consistent LIVE selling strategy, amplified with LIVE Shopping Ads, Willow Boutique has become a top fashion seller in under 1 year.

>$500K

Total GMV (60 days)
>$250K

LIVE Shopping GMV (60 days)
>+100K

Follower growth (60 days)

Soo Slick

Soo Slick, a minority women-owned fashion brand, activated a TikTok Shop Creator Affiliate Open Plan to allow creators to feature products at competitive prices through shoppable content on TikTok. The videos have experienced weekly top performing content success.

>$1M

Creator Affiliate Sales Since Launch
>200M

Affiliate Content Views Since Launch
>$50K

Creator Peak Total Sales (Single Video)

Wyze

Wyze, a smart home products start-up, has risen to one of the top selling Electronics brands on TikTok by leveraging the TikTok Shop Affiliate plan to allow creators to feature products at competitive prices and boosting content with Shop Ads.